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灵活的屏幕能做什么？LG的可卷曲电视给出了最具未来感的答案。_我的网站

A | 多年来，电视一直是CES最值得关注的领域之一，今年也是如此。在经历了4K、HDR、OLED、量子点等诸多技术后，电视行业对CES的关注度今年已转变为8K。    

    Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。几乎所有主流电视制造商都在CES 2019上展示他们的8K分辨率电视（尽管8K视频内容现在基本上为零）。就尺寸而言，75英寸显然不足以让电视制造商展示他们的才华。LG带来了88Z9型号的8K OLED电视。

B | 三星和索尼在2019年的CES上展示了他们自己的88英寸和98英寸液晶电视。

C | 三星的8K量子点电视并不是今年CES上最具吸引力的，但LG的“唯一”4K分辨率和65英寸大小的电视：LG签名OLED电视R（65R9型）。Rollable“LG签名OLED电视R型号R是指Rollable，翻译为”Curly“。没什么废话。让我们先看两张电影。现在让我们回顾一下整个过程。当LG签名OLEDTV R关闭时，用户只能看到一个矩形底座和下面的支架，这与传统的方形电视完全无关。开机后，底座顶盖打开，基于柔性OLED面板的屏幕从底座内部缓慢上升。在后支架的帮助下，一台65英寸的4K OLED电视看起来像是一个魔术。

D | 整个提升过程大约需要10秒钟。选择关机后，屏幕会“顺服”进入底座，底座顶部的盖板会自动关闭，防止灰尘等异物进入。在过去的几年里，不占用额外空间的电视机屏幕尺寸一直在增加。在提供更令人震惊的视觉体验的同时，巨大的电视机也越来越多地出现在房间里。为了更好地将电视机集成到家庭环境中，电视制造商也做了许多尝试，例如缩小边界，使电视脚手架更加复杂，使用定制电缆或无线传输来减少插入电视的电线数量。三星还推出了“图片墙”电视，它像一个物理相框一样挂在墙上。三星的“绘画墙”电视LG签名OLED电视R更进一步。

E | 采用压接设计，LG签名OLED电视R屏幕仅在需要时出现，不需要时可完全容纳在底座中，大大减少了电视占用的空间。在不看电视的情况下，LG签名OLEDTV R的底座也可以用作立体声音箱。基地内置扬声器支持杜比全景音响，最大功率100W，进一步提高了利用率。此外，LG签名OLEDTV R只能扩展四分之一的屏幕区域。用户可以使用这个“小屏幕”来控制家用电器和查看音乐列表。LG Signature OLED TV R等消费电子产品的不折不扣的设计经验可以看作是先进的设计创新，必然会带来一些小问题。然而，至少从LG官员提供的信息和国外一些媒体的初步经验来看，LG签名OLEDTV R的可滚动屏幕并没有给这种体验带来太大的危害。第一个是屏幕卷曲的寿命。国外媒体TechRadar称，LG的工程师透露，标志性的OLED电视R屏幕可能会被提升并降落5万次。换句话说，如果你一天开关五次（即一天10次），你可以使用它将近14年。LG签名的OLED电视R和其他旗舰电视系列在质量和功能上没有区别。处理器是LG最新的第二代AlphaA9。接口还使用HDMI 2.1，支持4K 120P视频输入。LG签名OLEDTV R还搭载最新的WebOS 4.5操作系统，支持谷歌助手、亚马逊Alexa和LG的Thinq智能家电平台。有趣的是，在随后的系统升级中，LG签名OLEDTV R也将支持苹果的AirPlay2。LG已经明确表示，65英寸版本的ignature OLED TV R有望在今年下半年正式推出。这部充满“黑色技术”的电视并不是一个令人惊异但遥远的未来计划，而是一个可以立即在市场上看到的大规模生产产品。然而，签名OLED电视R的价格势必很低。LG还没有正式宣布签名OLED电视R的价格。根据国外媒体汤姆的指南，签名OLED电视R将是LG历史上最昂贵的电视机。预计成本至少为2万美元（约136000元人民币）。

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