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China embraces summer inbound travel craze with niche draws, fresh moves_我的网站

一 |     At more than 1,500 meters above sea level, Tianmen Mountain in central China's Zhangjiajie offers summer temperatures of just 22 to 26 degrees Celsius, drawing a steady stream of visitors.
Among them are growing numbers of European travelers, like Italian Giancarlo Marino. Escaping the relentless summer heat in his hometown, he traveled to China with friends in search of cooler weather.
"Here you can feel the breeze, and while you're resting up on the mountain, you can even buy ice-cold drinks from the many vendors. It's thoughtful and relaxing," he said.
As extremely high temperatures grip many parts of the world this summer, China is emerging as an unexpected destination to avoid the soaring temperatures. With more convenient entry policies and a host of tourism-friendly measures, the country is drawing international visitors in surprising new ways.
NICHE ATTRACTIONS
Jizhou District in north China's Tianjin Municipality is usually known among Beijing residents as a weekend escape. Few would expect to encounter overseas tourists there, let alone visitors from Argentina.
Argentine traveler Michael visited Jizhou during his trip to China to enjoy the mountain scenery around the Huangyaguan section of the Great Wall.
For him, the "coolness" of Jizhou was not just about the pleasant temperature, but also about immersing himself in nature and experiencing rural life.
"The environment here is beautiful, and you can even see the Great Wall from the guesthouse," he said.
Local guesthouse owner Zhang Wei has noticed a growing number of foreign visitors seeking a deeper understanding of local life instead of simply checking off famous attractions.
"We've lately seen a clear increase in overseas guests. Many like to combine countryside experiences with natural scenery, allowing them to experience China in a more in-depth way," Zhang said.
Dutch tourist Noa is another traveler seeking out niche experiences. On a recent independent trip to Nanjing in east China's Jiangsu Province, Noa and friends made a point of visiting local produce markets and public parks, including matchmaking corners where parents gather to find partners for their children, to observe daily life up close.
"Many of the vegetables here are things I've never seen back home. It's really interesting," Noa said.
China's rapid economic and social development is also reshaping inbound tourism. Slovenian tourist Rainer Grega, visiting China for the first time, said he hopes to tour major Chinese technology companies.
"Many Chinese companies and brands are well-known overseas, so I'm really looking forward to visiting the headquarters of some of them. It would be fascinating to tour an electric-vehicle factory or see how those advanced robots are manufactured," he said.
According to a representative of a Suzhou-based international travel agency, foreign visitors are increasingly planning multi-city itineraries, while younger independent travelers, trips to smaller cities and rural areas, and longer stays have all become notable trends.
"Nowadays, many foreign visitors venture into city neighborhoods and rural villages to experience authentic Chinese life. From vibrant urban nightlife to rural revitalization, a vivid, multi-dimensional China is being increasingly shared with the world," said Wu Guoping, president of the Wuxi Tourism Association.
MORE OPEN STANCE
For many overseas visitors, China's increasingly convenient entry policies have provided an important guarantee for more flexible and in-depth travel.
China currently offers unilateral visa-free entry to nationals of 50 countries, including Slovenia and Italy.
"Thanks to the 30-day visa-free policy, you can come whenever you want -- just book a flight and go," Grega said. He added that transfers between airports and high-speed rail stations were seamless, making detailed travel planning largely unnecessary.
Marino echoed the view, saying the visa-free policy was a major reason for choosing China.
"It feels like the policy is becoming more and more foreigner-friendly. You can tell that China is opening its arms and genuinely welcoming more people to visit and learn about the country," he said.
Data from the National Immigration Administration (NIA) showed that China recorded 22.91 million inbound foreign visits in the first half of this year, up 20.4 percent year on year. Of those, 77.7 percent were made under visa-free entry facilitation policies.
China is also expanding the coverage of its 240-hour visa-free transit policy. According to an NIA announcement released on Aug. 20, citizens of Kyrgyzstan and Vietnam became eligible for the 240-hour visa-free transit policy and the 30-day visa-free entry policy for Hainan Province starting Aug. 20. The move increased the number of countries covered by the 240-hour visa-free transit policy to 57.
Vietnamese student Do Thi Huyen My, now in her second year at Hainan University, happily welcomed the new policy.
"I think the policy will definitely attract more Vietnamese tourists to China, especially to Hainan," she said.
"For me personally, it also means my family can visit me in Hainan more conveniently while enjoying a vacation here. By the time I graduate, my parents, relatives and friends will also be able to attend my graduation ceremony without going through complicated visa procedures," My said.
REFINED SERVICES MATTER
As inbound visitors become increasingly diverse and venture beyond traditional destinations, new opportunities have emerged for China's tourism industry, alongside higher expectations for service quality.
The city of Suzhou in Jiangsu Province, for instance, recently introduced a package of incentive measures to boost inbound tourism, offering rewards to travel agencies and online travel platforms that manage to organize overnight stays for foreign tourists and expatriates, or arrange one-day tours, with the annual reward up to 3 million yuan (about 442,000 U.S. dollars). Senior tour guides who manage to cultivate or recruit foreign-language guides are also eligible for incentives.
However, experts warned that feedback from some foreign visitors suggests that information access and language services remain weak links amid the boom of inbound tourism, which underscores the need to improve tourism services for international guests.
Wu Guoping suggested building a more comprehensive support system by developing multilingual digital platforms that seamlessly connect transportation, accommodation, dining, shopping and attractions, making travel planning and consumption more convenient.
To that end, Shanghai has recently launched a type of integrated smart tourism service kiosk that combines abundant online and offline resources.
Resembling a telephone booth, the facility provides access to 14,000 ticketing and shopping links, more than 20,000 dining venues and over 7,500 hotels and guesthouses. Powered by an AI travel assistant, it offers personalized recommendations, real-time interpretation and AI-generated travel journals. Its foreign bank card payment system supports 10 languages and more than 120 currencies.
Zhangjiajie is also improving services to match its surging international guests. From January to July this year, the city received 860,700 inbound visitors from 195 countries and regions, up 19.01 percent year on year. Tourism foreign exchange revenue reached 98.52 million U.S. dollars, an increase of 40.52 percent.
Despite the rapid growth, a previous survey in the Wulingyuan Scenic Area found that fewer than one-third of frontline staff could communicate proficiently in a foreign language.
The scenic area has since partnered with local universities to compile English-, Korean- and other foreign-language learning handbooks, while organizing evening classes for tourism workers.
Chen Heng, a 52-year-old publicity officer and one of the evening school participants, has even purchased language-learning software at his own expense and practices English pronunciation by reading aloud with a chopstick in his mouth.
"Zhangjiajie boasts world-class natural scenery. Our service quality has to keep pace as well," he said.
。    8月26日讯 距离夏窗关闭仅剩不到一周的时间，然而曼城和利物浦今夏引援迟缓，在这方面落后卫冕冠军阿森纳，The Athletic记者Jordan Campbell发文对这一情况进行了解读。在亚马逊最新推出的瓜迪奥拉纪录片《美丽的执念》中，曼城主席穆巴拉克坦言，让老将多留一个赛季的决定让他们付出了代价。CEO索里亚诺则表示，球队的“综合质量指数”——该数据与夺冠概率息息相关——已下滑至156，落后利物浦和阿森纳。利物浦夏窗迄今为止仅签下雅凯和穆尼奥斯两名新援，但后腰和边后卫位置的短板显而易见，红军依然没有找到萨拉赫的接班人，也尚未对此进行任何实质性补强。

二 | 在新帅马雷斯卡和伊劳拉麾下，球队经历“成长的烦恼”本在情理之中。但新赛季首轮的较量彻底暴露了两队在人员配置上的明显隐患，伊劳拉更是直言自己的阵容“太过单薄”。由于在关键引援上拖延至此，两名主帅只能在赛季进行中磨合，新援们只能以赛代练、边踢边学，无法花上几周时间去慢慢消化复杂的战术理念。这种做法即便算不上失职，也绝对是低效的。TA指出，自2002-03赛季英超设立夏窗以来，“BIG6”有20%的转会支出集中在窗口最后一周。如果曼城和利物浦最终真的敲定重磅引援，那么今年夏天他们都将创下队史“最晚消费”纪录。此前这两家俱乐部在转会市场上向来都是早早敲定引援，通常7月初便“点击下单”完成“提货”，没有拉锯摩擦，极少压力焦虑。在“新战车”正式上路前，他们会留有数周时间来打磨这些“闪亮的拼图”。去年夏天，利物浦在6月便签下了弗林蓬、凯尔凯兹和维尔茨，7月又拿下埃基蒂克，唯一的例外是伊萨克。

三 | 相比之下，曼城的操作更是将“早”字体现得淋漓尽致。2017年是瓜迪奥拉对阵容进行全面大换血的一年，城市集团的智囊们精准剖析了那些常年多线夺冠球队的年龄结构，并迅速付诸行动：7月1日从本菲卡引进埃德森，同日从摩纳哥签下B席，7月17日从热刺引进凯尔·沃克，7月23日从皇马签下达尼洛，7月24日再从摩纳哥拿下本杰明·门迪，新阵容提前三周便全部就位。2018年，马赫雷斯在7月7日便加盟曼城。2019年，罗德里和坎塞洛分别在7月4日和8月7日前入队。

四 | 2021年，曼城在7月1日前敲定哈兰德。去年夏天，艾特-努里、赖因德斯和谢尔基均在6月初完成签约。纵观队史，曼城此前仅有两次在赛季开打后还在进行重磅夏窗引援：一次是2020年9月的鲁本·迪亚斯，另一次则是去年9月签下多纳鲁马。时过境迁，曼城今年在世界杯期间1.16亿英镑签下埃利奥特·安德森，但后续的引援工作却进展缓慢。事实上，他们直到最近才与里尔中场布阿迪达成协议，而这笔交易已经拖了整整一个夏天。

五 | 切尔西甚至人为设定最后期限，逼迫曼城为恩佐支付1.2亿英镑。与此同时，曼城对水晶宫中场亚当·沃顿和伯恩茅斯中场斯科特的试探均遭拒绝，因此罗马中场科内也进入了他们的视野。随着萨维尼奥和马尔穆什双双转投热刺，曼城还急需寻找替代者，帕尔梅拉斯边锋阿兰·埃利亚斯的转会已接近完成。

六 | 这是体育总监维亚纳改变策略导致转会操作延迟吗？一位匿名接受采访的体育总监表示，外界并不完全理解“账上有钱”“能够花钱”以及“遵守史上最严苛的财务规定”这三者之间的巨大差异。如今，即便是豪门也必须“先卖后买”，而阿森纳则是个例外。自2022-23赛季跻身争冠行列以来，阿森纳尚未出售过任何一名一线队主力。然而，如果马丁内利最终被高价出售，那他们此前买入措利斯的操作就仅仅是为了提前填补马丁内利离队后的空缺罢了。而曼城在球员出售方面做得极其出色，回笼了近4亿镑资金。

七 | 但等待球员出售完成后再进行引援的问题在于全世界都知道你有钱，这通常会导致被卖方狠宰一笔“豪门税”。曼城最新的纪录片为今夏的足坛格局提供了深刻的洞察，在这个夏窗，阿森纳成为了自上赛季初以来，英超前六球队中唯一没有更换主帅的俱乐部。

八 | 曼城CEO索里亚诺坦言：“我们签下的球员都非常年轻，正处于一个全新周期的起点。而阿森纳引进的球员年龄偏大，平均年龄达到27岁。阿森纳追求的是即战力，而我们选择投资年轻球员。这是我们的选择，也是我们甘愿承担的风险。”阿森纳显然不愿冒这样的风险，他们敏锐地察觉到竞争对手们正处于动荡的过渡期，需要时间重建，而这正是枪手早已规划好的发力时刻。2019年底阿尔特塔接手球队时，正值曼城与利物浦双雄争霸的鼎盛时期。于是阿森纳制定了一个五年计划，预测双雄统治期自然衰退的节点，2023年至2027年就被枪手高层锁定为球队冲击巅峰的黄金窗口。阿森纳如今已具备冠军底蕴，正是乘势而上的大好机会。从纽卡签下吉马良斯，从维拉签下孔萨，这两笔转会充分彰显了球队“赢在当下”的决心。阵容更替规划、投资潜力球员、降低平均年龄……这些理念几乎成了现代足球战略的“圣经”。然而，对于顶级豪门而言，维持巅峰地位的压力始终存在，这就需要那些“来之能战”的成熟型球员。短短几年间，阿森纳从英超最年轻的球队变成了平均年龄最大的球队之一，但他们换来了宝贵的稳定性，这是千金难求的。阿森纳或许会重蹈曼城去年的覆辙，面临核心阵容保持时间过长的问题，衰退期也许会在明后年悄然降临。但如果签下正处于当打之年且证明过自己的冠军拼图能够带来一座座沉甸甸的奖杯，那绝对比盲目押注潜力而错失霸权要明智得多。

九 |

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Published on:17:46:24